What is a Landing Page?
A Landing Page is a single web page designed specifically for marketing purposes. It is a site that a visitor lands on after clicking on an advertisement email link, or through Google, Bing, Facebook, Youtube, Instagram, Twitter, or any other platform. Landing Pages are generally designed for marketing purposes, whether it is selling a product or offering a service.
Why create a Landing Page?
If you are looking to sell a single product or service and want to focus the viewers’ full attention on that product or service, then building a Landing Page would be a good fit for your business. The goal of the Landing Page is to grab the attention of the viewer and funnel them to purchase your product or service.