What is Copywriting?
Copywriting is the act or occupation of writing a text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
In order to sell your product or service you have to be able to describe it to the best abilities so that the buyer can understand all the benefits of your product or service. Without this process, you simply won’t make a sale because the buyer won’t know what they are buying. Therefore, copywriting is a very important process that needed for all products or services that are being offered.